The fashion forward Voi philosophy deals with creating unique styles that are embellished with items from across the world. The brand launched in 1988 gained rapid acceptance and is today a coveted wardrobe element in UK. This fashion clothing range is synonymous with cutting edge fashion designs and manufacturing facilities. The high end denim products have revolutionary wash techniques to finish them off and make a stand out denim product. The Voi Jeans brand retains full ownership of the factories thereby having complete control on the manufacturing process.
From spinning the fabric to the cut, design, style and stitching, each step is monitored and conforms to stringent quality controls. Brand aficionados consider the purchase of a piece of Voi clothing an investment rather than a spur of the moment purchase. Initially the design label entered the market with the production of premium and super – premium denim jeans. After establishing credibility among the discerning clientele, Voi moved on to the development of heritage inspired clothing to complement the range of high quality products. From high end T-shirts and classic polo shirts the brand also develops jacket and jumpers among other clothing items.
The use of brand identity in terms of the logo is very creative in the production of clothing by Voi. The swirl of the corporate logo is blended into the unique design of the outfits and complements the final artwork while retaining the trademark appearance. Visually appealing designs make for an interesting choice of clothing items which can be worn as leisure wear or used to create an edgy and savvy look under a formal suit. Available as part of a unique collection at Duffer menswear, the Voi products can be chosen based on the client’s requirement.

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Nov.30,2009
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